Starting Out on Your Own?

After supporting established businesses to grow for 25 years I thought that setting up as a personal growth and wellbeing practitioner would involve the same marketing practices and principles as those for a business consultant, right?  Mostly yes, that is true. But as I got going I also discovered some surprisingly significant differences and new challenges. 

The Health & Wellbeing sector is hugely diverse and at times as confusing to navigate for practitioners as it can be for vulnerable clients. This is a world where clear information, expression, values and boundaries are absolutely essential to understanding who you are as a practitioner and how you communicate all of that with the outside world.

• How do I build a business to suit my lifestyle as well as meet my goals?
• What are the most essential considerations for my business starting up on a limited budget?
• How do I know if my pricing is right?
• How do I find clients who are members of the public without an advertising budget?
• How do I manage client expectations on how many sessions are needed for them to achieve results?
   

Through my own peer-to-peer mentoring and mandatory supervision to maintain my certification and accreditations, I have been asked numerous times to present to others practising across a wide range of modalities on how to develop and grow a practitioner business. After listening to other practitioners over the last 5 years I have now developed a series of 3 core workshops, followed by continued group mentoring, which practitioners can opt in as they need with their questions and for further tips, support and shared ideas.